Digital Banking Revolution
A patchwork of banking tools and one very tired operator. I turned it into a single platform.
Product Owner, then UX Architect
About 40% less time on core tasks
Five products, five decisions that mattered
Open one to see the problem, what I chose and what it changed.
Retail Layout Quotation Tool
Retail agents quoting shop layouts live, in front of the client. No pressure.
UX and UI Designer
Faster quotes, fewer configuration errors
Shoe Configurator
Bespoke shoes and endless choices. The trick was keeping it calm and the craftsmanship visible.
UX Architect, Researcher, UI Designer
Many choices, one calm journey
Zvanning
A mobile app that helps solo travellers find companions and plan trips together.
Product Owner, Researcher, Visual Designer
Companions and trip plan in one flow, and the community wanted more
Sustainable School
A mobile app and website where high school students track and share their climate actions.
UX Architect, UI Designer, Product Owner
Students called it accessible, engaging and empowering
I start from the structure, not the interface
AI makes me faster, while research and Figma are where I find the insights and refine the experience.
Understand
Before I draw anything I go and sit next to the people doing the job. Years around banking back offices taught me that nobody describes their real day in a meeting, so I watch it. A workaround taped to a monitor often tells me more than a requirements document, and the question nobody asks anymore is usually the one that matters.
- ReferoReal product references for research
- DovetailInterviews and notes in one searchable place
- FigJamMapping what I hear as it comes in
Structure
This is where my engineering degree pays off. I map objects, actions and rules like a system of equations and find the contradiction before it reaches a screen. If it does not balance, nobody opens Figma. It is what I am strongest at.
1 boardEvery object, action and rule mapped before the first screen.
- FigJamObjects, actions and rules on one board
- MiroWorkshops and system maps with the team
- AIStress tests the logic of the model
Simplify
Engineering taught me to cut redundancy. Three tools for one job become one, and every element earns its place or leaves, even your favourite. It is my second strongest skill, and the engineer in me is the booster.
about 40%less time on core tasks, on the banking platform.
- FigJamMerging overlapping flows
- MiroComparing flows side by side
- FigmaQuick sketches to test what can go
Design
Only now Figma opens. Components first, screens second, all standing on the structure, so a founder can grow the product without redrawing it. I design the empty state, the error and the very long name before the happy path, because that is where products actually live.
- FigmaWhere I build and iterate by hand
- StitchFast screen directions to react against
- TokensColour, type and spacing defined once
Validate
Prototypes go to real people, old flow against new flow. At Biekos I learned to test before defending, and I would rather be wrong on a Tuesday prototype than on launch day. If five people stumble in the same place, it is not their fault, so I fix the screen and not the users.
- MazeRemote usability tests
- HotjarHeatmaps and session replays
- Microsoft ClarityRecordings of real usage
Deliver
I have been the one owning the backlog, so I hand over what I wanted to receive: documented components, a real design system, specs without guesswork. Then I measure. I stay for the first release, because a design is only finished when the developers stop asking questions and the numbers start moving.
- CodeWorking prototypes to test and hand over
- DovetailResearch and decisions in one repository
- ConfluenceDocumentation the whole team can find
I have been every person in the meeting
7+ years across UX, product design, business analysis, product ownership and project management. I have worked on the business side, the user side and the build side, so I know what each one needs from a design.
Product Designer
Suprora, 2025 to nowFounders bring me a rough idea, I hand back a product people actually use.
UX Designer
ION, 2023 to 2026Two and a half years designing financial products where one wrong label costs real money.
UX/UI Designer
Biekos, 2021 to 2022Amsterdam taught me to show my design to strangers before falling in love with it.
Product Owner
ION, 2022 to 2023A year owning the backlog taught me that a quick change is never quick.
Business Analyst
ION, 2022Eleven months in financial data and KPIs. That is where I learned what a number hides.
Project Manager
Huawei, 2020 to 2021My first real job: meetings, reports, invoices. Not glamorous. I still use it daily.
Product Designer
Let’s be honest: I want to be the best in Product Design, and that means asking the questions nobody wants to answer.
Which part of design would you never hand to AI?
Pick one. You see what everyone else picked.
Companies I worked with
- Suprora
- ION
- Biekos
- Huawei
Luxottica
Enel
I make the products everyone calls too complex feel obvious.
I studied engineering, then spent years in business analysis and product ownership, where budgets, users and developers pull in three directions. Designing is how I get them to pull the same way.
I bring engineering rigour to design thinking, so every decision starts from the user and holds up when someone questions it.Independent work keeps you curious. That is why I founded Origine Nomade, where digital professionals connect and work in nature.If you got this far, now you know why I made you design a base for digital nomads at the top of this page. ;)
Got a product that fights back?
- Role
- Product Designer
- Based in
- Italy, working in Italian and English
- Experience
- 7+ years across UX, product design, business analysis, product ownership and project management. UX Designer at ION 2023 to 2026, freelance Product Designer with Suprora since 2025. Earlier Product Owner and Business Analyst at ION, UX/UI Designer at Biekos, Project Manager at Huawei
- Background
- Engineering management, business analysis, product ownership
- Focus
- Product design, UX research, design systems, service design, product strategy
- Open to
- Roles and projects in Italy and worldwide, including freelance
© Giorgio Pulvirenti. Based in Catania, Italy.